Last Update: 8-20-2007 1:49:26 PM
Marketing & Public Relations
Mission
With a diverse range of internal and external audiences in mind, the Department of Marketing and Public Relations supports Louisiana Tech University by marketing its programs, educational philosophy and research initiatives, while publicizing its accomplishments and goals. The department accomplishes its mission by ensuring information is conveyed in a clear and consistent voice, in written and spoken word as well as graphically; through developing and maintaining a presence in the press and other media; through multimedia efforts that incorporate the Web site; and by generally pursuing communication that both benefits the university as a whole and reflects its distinctive identity.
Themes
Theme 1
Envision recruiting and retaining a model student body and university community.
Primary Strategy 1.3
Recruit an increasingly selective and diverse undergraduate student body.
Primary Strategy 1.5
Recruit an increasingly selective and diverse graduate student body.